Share: How to Promote Your Work Through Podcasting, Publicity & Book Tours

From Page to People—The Power of Sharing Your Story in Person.

You’ve written, polished, formatted, protected, and published your book—congratulations! Now it’s time to share it with the world.

Sharing your writing means putting it out there where readers can find it, connect with it, and talk about it. This step is about building relationships, finding your voice beyond the page, and confidently saying, “I wrote this—and I’m proud.” It's easy to share it with your friends and family. Now it's time to share it with the world.

Whether you’re an introvert who cringes at marketing or a natural storyteller ready to get on stage, there’s a sharing strategy for you.

Why Sharing Matters

It’s not enough to publish and hope people find your work. Books don’t sell themselves—people share them. Walk into a library that is small compared to Amazon. Think realistically about how people would find your book. When you share your writing intentionally, it helps:

• Grow your audience

• Build trust with readers

• Establish your credibility

• Lead to speaking, coaching, or other opportunities

• Connect you to new creative partnerships

Even if you’re not ready to go “full public,” small steps like guest blog posts or podcast interviews can make a big difference. This is where I am starting. I am having to learn social media and how to get in front of the camera instead of being behind it.

Ways to Share Your Writing

Let’s explore a few different ways to promote your work and connect with readers:

1. Podcast Guesting

Podcasts are an amazing way to reach people in your niche. Look for shows that align with your message, then pitch yourself as a guest.

Benefits:

• Build credibility and trust

• Share your story in a casual, powerful way

• Promote your book naturally during interviews

Pro Tip: Start with small or indie podcasts. Practice makes perfect, and those hosts are often more welcoming.

2. Start Your Own Podcast

Got more to say than a single interview can hold? A podcast can position you as an expert or thought leader.

Ideas:

• Behind-the-scenes of your writing process

• Weekly poems or reflections

• Interviews with other writers or creatives

You don’t need fancy equipment. Many podcasters record from their phones or laptops.

3. Publicity & Media Pitches

Write a short press release or pitch to local media. Share what makes your book timely, helpful, or personal.

Reach out to:

• Local newspapers or radio stations

• Alumni or military newsletters

• Niche magazines or blogs

• Influencers in your genre

Example: If you wrote a children’s book after surviving cancer, pitch that story during Cancer Awareness Month.

4. Book Tours (Real or Virtual)

A book tour doesn’t have to mean flying around the country. You can plan a local or virtual book tour that works for your schedule.

Virtual ideas:

• Schedule Facebook or Instagram Lives

• Set up email Q&A interviews with bloggers

• Host a virtual book launch party on Zoom

In-person ideas:

• Partner with indie bookstores or libraries

• Sign books at community events or craft fairs

• Visit schools or clubs (if your topic fits)

Start where you live. Local matters.

Think Beyond “Buy My Book”

Promotion isn’t just about saying “buy this.” It’s about building connections.

Here are better ways to share your writing:

• “I wrote this story after losing my dad—maybe it’ll help someone else grieving too.”

• “This book started as a journal during my divorce. I hope it encourages someone feeling lost.”

• “Writing poems helped me through cancer treatment. If you’re struggling, this book might be a light.”

Your vulnerability is your superpower. Use it wisely.

A Real-Life Reminder

Since starting my writing blog, I’ve had to push past some fear to share consistently. Blogging doesn’t come easy. I wonder, “Is this post good enough?” or “Does anyone care?” But when even one person says it helped them, I’m reminded that writing isn’t just for me—it’s a way to serve.

So if you feel nervous about sharing... that’s normal. Do it anyway. You never know who needs your words today.

The Prompt Corner

The Prompt Corner is to  help you think about how and why to share your writing with others:

1. What part of your story might help someone else feel less alone?

2. Write an elevator pitch for your book that connects emotionally.

3. What podcast or media outlet aligns with your book’s message?

4. Describe your dream book tour—what does it look and feel like?

5. What’s one small sharing step you could take this week?

Try one or try them all. Sharing your work doesn’t have to be loud to be powerful.

Free & Paid Tools to Support Your Writing

Here are this week’s tools to help you share your writing like a pro:

1. Podmatch – Connect with podcast hosts looking for guests

2. Canva – Create media kits, press releases, and social promo graphics

3. Eventbrite – Promote your book events (virtual or in-person)

4. StoryMarket – Pitch your story ideas to journalists and publications

Some links may be affiliate links. If you choose to use them, it helps support our website at no extra cost to you. Want more tools? Check out the full list in the Resources tab of our site.

Want more tools? Check out the full list of writing resources on the resource page on our website.

RESOURCES PAGE

Write with Us: Promote Your Work

Sharing your writing can feel vulnerable, but it’s also where the magic happens. When you take the leap to speak about your story, promote your book, or engage with new audiences, you make your writing real in a whole new way.

Next week, we’re diving into Step 8: Grow – Branding, Website & Reader Outreach. 

If sharing is about connection, growing is about showing up online with confidence and clarity.

JOIN OUR GROUPS