Format: Design, Illustration & Layout for Writers

When Your Writing Looks Good, It Reads Even Better.

You’ve poured your heart into your writing. Now comes a critical question:

How do you make it look good?

Whether you’re publishing a book, creating a workbook, designing a downloadable PDF, or posting a blog, formatting matters. It’s the difference between something that feels professional and something that gets overlooked.

In this stage of the writing journey, we’ll cover how to:

• Understand what formatting includes

• Choose the right design and layout tools

• Work with illustrators or do it yourself

• Avoid common mistakes

• Build products that are both beautiful and functional
  

Why Formatting Matters (Even If You’re Not a Designer)

Readers make snap judgments based on how your work looks. If your book is hard to read, your PDF is cluttered, or your ebook is misaligned, people will click away or leave poor reviews—even if the content is brilliant.

Good formatting:

• Improves readability and flow

• Builds trust with your audience

• Helps you stand out in a crowded market

• Makes your content easier to use, especially with workbooks and guides

You don’t have to be a graphic designer to format well, but you do need to care about the reader’s experience.

What Counts as Formatting?

Formatting is more than just line spacing or font size. It includes:

• Interior layout (how your paragraphs, headings, and images are placed)

• Page size and margins (especially for printed books or workbooks)

• Chapter titles and section breaks

• Front and back matter (table of contents, dedication, author bio, etc.)

• Illustrations, graphics, or icons

• File types and formatting for print, ebook, and web

Real-Life Examples of Formatting Needs

Let’s look at a few scenarios:

● A Self-Published Author

Needs: Clean chapters, readable fonts, professional spacing, formatted for Amazon KDP Tool to try: Atticus or Vellum (Mac only)

● A Poet or Blogger

Needs: Centered or stylized text, minimalist design, maybe some illustrations to try: Canva, Google Docs, or Microsoft Word with custom styles

● A Workbook Creator

Needs: Clean fill-in-the-blank pages, bold section headings, usable in print and PDFTool to try: Adobe InDesign, Canva Pro, or hire a layout specialist on Fiverr

● A Children’s Book Writer

Needs: Professional illustrations, story pacing, image alignmentTool to try: Illustrator collaborations through Reedsy or 99designs

DIY vs. Hiring a Professional: What’s Right for You?

Do it yourself 

if:

• You have time and interest to learn

• You’re creating simple layouts or workbooks

• You want to save money

Hire a pro 

if:

• You’re creating something highly visual or artistic

• You’re publishing a children’s book or illustrated guide

• You want a polished, competitive product

There’s no shame in hiring help—it’s an investment in your vision.

Formatting for Print vs. Digital

These two formats aren’t the same. Here’s how they differ:

Element	Print Formatting	Ebook/Digital Formatting
Page Size	Set in inches (6x9, 8.5x11, etc.)	Adapts to device screen size
Font & Spacing	You control everything	Readers can adjust settings themselves
Image Placement	Fixed in place	Must flow with text or wrap well
File Type	PDF for print; PDF or EPUB for e-readers	EPUB, MOBI, HTML or web page
Margins & Bleeds	Critical for printers	Not necessary in ebooks or blogs

Free & Paid Book Formatting Tools to Try

Tool	What It’s Best For	Cost
Reedsy	Free book formatting (print + ebook)	Free
Canva	Workbooks, journals, PDFs, visuals	Free / Paid
Atticus	Book formatting + writing tool in one	Paid ($147)
Adobe InDesign	Professional layout design	Paid (monthly)
Vellum	Easy book formatting for Mac	Paid
MS Word	Basic layout for print or docs	Paid
Affinity Publisher	Alternative to InDesign	Paid (one-time)
Designrr	Convert blog posts to ebooks or PDFs	Free / Paid

Don’t get overwhelmed. Pick one tool that fits your current project, and grow from there.

Mistakes to Avoid When Formatting

• Using too many fonts or colors

• Forgetting consistent margins or spacing

• Not previewing your file on different devices

• Making it hard to read (tiny font, dark backgrounds)

• Publishing without checking print bleed or trim size

Pro Tip: Always order a proof copy before publishing your book!

The Prompt Corner

The Prompt Corner is a place where you can explore your own design choices or preferences.

Here are a few writing prompts:

1. What kind of feeling do you want your book or product to give off? List 5 words.

2. Describe your dream book layout—fonts, images, tone.

3. What formatting errors have made you stop reading a book or article?

4. If your writing project had a “mood,” how would you design around it?

5. Imagine your favorite author’s book as a workbook. How would you format it?

These prompts aren’t just for fun—they help shape your creative direction.

Free & Paid Tools to Support Your Writing

Looking for tools to help turn your writing into something more impactful? These resources can support your mission.

Here are four writing format tools that can help with your next step:

• Reedsy Book Editor – Free, clean formatting tool

• Canva – Excellent for printable or PDF-based content

• Atticus – All-in-one formatting and writing tool

• Fiverr – Hire book formatters or illustrators affordably

• Vellum – Pro-level formatting for Mac users

Some links may be affiliate links. If you choose to use them, it helps support our website at no extra cost to you. Want more tools? Check out the full list in the Resources tab of our site.

Want more tools? Check out the full list of writing resources on the resource page on our website.

RESOURCES PAGE

Write with Us: Format Your Beautiful Work

Formatting isn’t just about making things look pretty—it’s about making your work shine. Whether you're self-publishing, creating workbooks, designing a blog, or preparing for submission, how you format can make a lasting impression on your readers. Don’t let great content get overlooked because it doesn’t look professional. There are tools, templates, and people who can help you bring your words to life in the way they deserve.

Next week, we move into Step 5: Protect – Legal, ISBN & Copyright Tools. You’ve poured your heart into your writing—it’s time to make sure it stays yours. We’ll talk about how to register your copyright, get ISBNs, and know your rights as a writer.

Until then, keep showing up for your story. The way you package your words matters—because your words matter.

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