Stage 12: Amplify
Ads, Media & Book Promotion
Once your book is published, it’s time to amplify your message. This stage helps you reach more readers through advertising, media outreach, book discovery platforms, and promotional services. These tools support both free and paid ways to grow your visibility.
Book Promotion Platforms
Once your book is published, it’s time to amplify your message. This stage helps you reach more readers through advertising, media outreach, book discovery platforms, and promotional services. These tools support both free and paid ways to grow your visibility.
Bargain Booksy
Promotes discounted ebooks to budget-conscious readers via email lists and genre targeting.
https://www.bargainbooksy.com/affiliate-program/
BookBub
Highly respected promotion platform with massive reader reach—very competitive.
https://www.bookbub.com/partners
Fussy Librarian
Email-based book recommendation service with genre-specific targeting. Affordable and effective for indies.
https://authors.thefussylibrarian.com
Freebooksy
Part of Written Word Media—promotes free ebooks for big exposure.
https://www.freebooksy.com/affiliate-program/
BookSends
Daily newsletter promoting discounted books across genres.
https://booksends.com/authors/
Book Cave
Clean-read and content-rated book promotions for readers who want genre and rating control.
https://mybookcave.com
Publicity & Media Outreach
Media coverage builds long-term credibility. These tools and platforms help authors get podcast interviews, media mentions, and blog placements.
PodMatch
Matches authors and experts with relevant podcast hosts for interviews.
https://www.podmatch.com/affiliate
Podcast Guests
Directory connecting authors with podcast hosts seeking guests.
https://www.podcastguests.com
PressFarm
Helps authors and creatives find journalists and press contacts for book publicity.
https://press.farm
StoryMarket
Platform where journalists look for expert sources and unique stories—great for nonfiction authors.
https://www.story.market
Advertising Tools
Paid ads are one of the fastest ways to get visibility, but they require planning and testing. These platforms let you advertise directly to readers.
Amazon Ads
Direct access to promote your book within Amazon’s ecosystem. Offers detailed targeting by genre and keyword.
https://advertising.amazon.com
Meta (Facebook & Instagram) Ads
Run highly targeted campaigns for specific audiences using Facebook Business Manager.
https://www.facebook.com/business/ads
BookBub Ads
Self-serve ad platform separate from BookBub’s featured deals. Allows targeting by author, genre, or reader type.
https://partners.bookbub.com
TikTok Promote
TikTok’s built-in ad system lets you boost videos to readers on BookTok and beyond.
https://ads.tiktok.com
Social Media & Content Promotion
Social media helps you build a personal brand and connect with your audience. These platforms allow both organic engagement and paid promotion. Use them to post content, run ads, or share book updates.
Facebook
Great for building reader groups, running events, and targeting ads by age, interest, and behavior.
https://www.facebook.com
Instagram
Visual storytelling platform ideal for poetry, book aesthetics, reels, and connecting with younger readers.
https://www.instagram.com
TikTok
Viral short-form video platform. BookTok is one of the biggest communities for book discovery.
https://www.tiktok.com
Pinterest
Useful for evergreen content and visual pins linking to blog posts, book pages, or resources.
https://www.pinterest.com
Twitter
Still used by many writers and journalists. Great for following trends, sharing updates, and connecting with readers.
https://www.twitter.com
YouTube
Long-form video platform. Great for author channels, book trailers, live Q&As, and storytelling content.
https://www.youtube.com
LinkedIn
Ideal for nonfiction authors, business writers, and professionals sharing behind-the-scenes insights.
https://www.linkedin.com
Author Promotion Tools
Book Launchers – Author Launch Kit
AI-powered tool that helps indie authors create press releases, Amazon listings, podcast pitches, and more. Part of a larger book marketing service.
https://www.booklaunchers.com/authorlaunchkit
These platforms go beyond ads—they help you build your author brand, generate marketing copy, and manage book promotions.
