Stage 7: Promote
Email, Funnels & Publicity
Publishing is just the beginning—getting your book in front of readers takes strategy. These tools help you build email lists, deliver reader magnets, pitch media, and create marketing funnels that turn readers into fans.
Email Marketing
Email is still the most powerful way to communicate directly with your readers. Whether you're launching a book or nurturing loyal fans, these tools help you build lists, send newsletters, automate sequences, and grow your audience with ease.
ConvertKit
Email marketing for creators. Build automations, forms, landing pages, and sequences to connect with fans and launch books.
https://convertkit.com/affiliate
MailerLite
User-friendly email service with drag-and-drop editors, visual automations, landing pages, and advanced segmentation.
https://www.mailerlite.com/affiliate-program
SendOwl
Deliver ebooks, audiobooks, and other digital products through secure checkout and automated email delivery. Great for selling direct to readers.
https://www.sendowl.com/info/affiliates
Reader Engagement & Magnet Delivery
Engaging your readers between launches is just as important as growing your list. These tools help you deliver bonuses, run reader promos, offer ARCs, and build community—all while supporting your long-term success as an indie author.
BookFunnel
Delivers reader magnets, ARCs, and ebooks to subscribers or promo partners. Also allows secure DRM-free book sales and group promos.
https://bookfunnel.com/affiliates/
Reedsy Discovery
Submit your book for early reviews and exposure in genre-based newsletters. Helpful for indie launches and visibility.
https://reedsy.com/discovery
StoryOrigin
Manage group promos, organize newsletter swaps, deliver reader magnets, and coordinate ARC distribution—all in one dashboard.
https://storyoriginapp.com/affiliates
Podcasting & Publicity
Podcast guesting and earned media are two of the most effective ways for authors to reach new audiences, especially during launches. These tools help you find interview opportunities, respond to journalist requests, and grow your visibility without paid ads.
HARO – Help a Reporter Out
Get featured in articles and media interviews by responding to journalist queries. Builds credibility and discoverability.
https://www.helpareporter.com
Podmatch
Find podcasts looking for guests in your niche. Great for author interviews, book launches, or platform-building conversations.
https://podmatch.com/affiliate
